Follow the Primitive crew as they enjoy a typical Southern Cali day while modeling the Summer ’10 collection. Bottle popping, rooftop pool swim sessions, and pretty ladies. It’s a rough life. Featuring Paul Rodriguez, Torey Pudwill, Christian Murphy, Shay Maria, Rachel Metz, & Corissa Furr. Filmed at club “Les Deux” in Hollywood and “Pegasus” in downtown L.A. A special thanks to Mayer Hawthorne for the use of the track “I Need You” and Jamie Strong of Stones Throw Records. Filmed & Edited by Nigel K Alexander. See more at www.primitiveshoes.com

-Welcome aboard & thanks for flying.