The highly anticipated feature “Stay Gold – The Emerica Video” premiered on Tuesday, August 17 at the Ford Amphitheater in Hollywood, California. The premier was open to the public, but limited tickets were available. If you weren’t able to attend the premier or had no clue about the Emerica movement have no fear because on September 1st, the feature “Stay Gold” will be released to the public on DVD and iTunes. The video features innovative skating from the Emerica Team

Stay Gold – The Emerica Video: Deluxe Edition Book:

For you skateboarding connoisseurs out there, Emerica is also releasing “Stay Gold – The Emerica Video: Deluxe Edition Book” a limited-edition collectors item that can be reserved at your local skate shop.

• Size: 11 x 8
• 148 Pages
• Hard Cover
• Original Artwork By Ed Templeton
• Never Before Seen Photographs By Ed Templeton, Atiba Jefferson, Michael Burnett and Mike O’Meally
• Essay by Ed Templeton
• Stay Gold DVD

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Nike will bring together sports and entertainment as one of basketball’s most prestigious teams shares the stage with one of the world’s greatest entertainers. Music mogul and multi-platinum selling recording artist JAY-Z will take the stage at New York’s Radio City Music Hall for a performance following a one-of-a-kind, on-court showcase featuring finalists for the 2010 USA Basketball World Championship Team as part of the inaugural World Basketball Festival.

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etnies US Open Party and 180 South screening.

Designed and tested by Aaron Ross, the etnies/Sunday Number Mid is exactly what Aaron wanted in a BMX shoe. Inspired by Aaron’s propensity for bright colors on his Sunday and Odyssey bike and parts, the Number Mid features mirror-image logos and mint green detailing inside the collar and an orange embroidered etnies and Sunday logos on the tongue and the heel.

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Devine Calloway brings etnies and Chocolate together for its first joint venture as we see the unveiling of a new colorway in Calloway’s signature Devine Mid. The shoes feature inspiration from the band Parliament, with a color scheme and font design influenced by Parliament’s logo. Along with the shoes, Chocolate produced a matching skate deck to complete the set. Look for these now through finer skate shops and etnies stockists.

via hypebeast.com

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You can’t get these out the store any more since they were released about two months ago…but they are beautiful aren’t they?

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So healthy! These kicks are way clean.

Via: Hypebeast
Although its popularity isn’t as heavy as it once was, Nike’s Air Force 1 remains a pillar in the brand’s endless sneaker archive. Set to launch in the coming months, this new colorway adds a bit of dimension to your standard white/black sneaker, while maintaining just enough of that retro feel. Constructed with white leather uppers, we see the use of black piping throughout each panel, paired with white midsoles and black outsoles, achieving just enough of a contrasting touch.

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I got the unique opportunity to meet and talk with Fashawn yesterday at Sole Technology in Lake Forest, CA. I had the chance to discuss new and current music from Fashawn as well as his current tour with Wiz Khalifa.

Recognized as a leader in Central California’s hip hop scene, steering a vibrant pack of young artists with his innovative style and originality in his music, Fashawn is more than ready to take on the world with his debut album “Boy Meets World”. Produced entirely by Los Angeles native Exile, “’Boy Meets World’ is just a story about a kid growing up,” explains Fashawn. Already being considered a “hip hop classic” by press and media, Fashawn has garnered 2009 new artist of the year awards to hip hop album of the year nominations with the release of Boy Meets World. “It’s my story, it’s very honest, it’s very in depth. So whatever you thought you knew about me, listen to this and you’ll really get a good look at who I am.”

Source: myspace.com/fashawn

For more music visit www.myspace.com/fashawn

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“To compliment the recently seen photographic recap of the Nike Sportswear Stickball Tournament, here’s a video of the event. Well-attended by the local community and involving 30 different participants from various fields, the party was hosted and DJed by none other than artist Q-Tip. Video comes courtesy of nano.”

Via: Hypebeast

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Via: Highsnobiety

I love the whole time machine effect these shoes have. The lime green bottoms and the green perforated designs on the shoe/tongue totally kill…in a simple/crispy way.

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Via: Hypebeast

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Via: Hypebeast

Vans Cali-Collection for Spring 2010. Retails at $58 USD. Check out the back bottom tag on the shoe!

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Via: Hypebeast

BAPE is sick, I totally vibe the swagger on the apparel. What doesn’t Ye do? Catch the real post by pressing the ‘Via’ link, or press HERE

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