Rihanna released her music video for “Work” f. Drake. A music video is a short film that combines both song and visuals. Music videos became popular in the 80’s and during that time MTV (Music Television) based their channel around music videos. There are two short films in the music video (below). The first versions of “Work” is directed by Julien Christian Lutz (known as: Director X), a Toronto native who is of Trinidadian decent. The second version is credited to Tim Erem, a Swedish director who is known for working with Tove Lo and Major Lazer.
At first, I wasn’t sold on either version of “Work”. However, I did some additional research and I came to enjoy the first version because it was more meaningful. The first version contained tie-ins like color(s), scenery, and verbiage. The music has a noticeable dance vibe AND the first version introduces viewers to a bashment. A bashment, is another name for dancehall, a genre of popular Jamaican music that originated in the late 1970’s. Rihanna uses Jamaican Patois like:
- “work” – sex
- “haffi” – have to
- “ah go” – going to
The second version of “Work” wasn’t what I expected. It didn’t tell a story and was filmed in a lounge the entire time. Don’t get me wrong, the cotton candy colors were appealing but I expect a music video to take me into a lifestyle and contain meaning. There’s only so much ‘singing into the camera’ that I can take, I need the content. The type of content and meaning that was captured in their previous collaborations, like “Take Care” and “What’s My Name”.
In January, photos of Drake and Rihanna arose from a shoot at a Los Angeles mall. Since that scenery wasn’t captured in the music video there are rumors that another version will be released shortly. I think that’s highly unnecessary, but I would definitely watch it nonetheless.
Which version do you like more?